Kakao provides various services from instant messaging to finance and investments. Kakao Corp is the parent firm of KakaoTalk, one of the most popular messaging apps in South Korea. It also offers a variety of services, including cloud storage (Daum Cloud), Daum Dictionary (for mobile devices), Daum Comics, and map service (Daum Maps). Daumĭaum is a web portal that was founded in 1995 and launched on December 20th, 1995 by the company “Daum Communications”. For many companies, Daum Kakao is more useful than other platforms because it has a local focus.
It has transformed from a nice-to-have into an absolute necessity, especially for businesses in competitive industries like beauty and fashion or eCommerce. Search engine marketing is critical to the success of any online business today. With such a high user base, it could be very helpful for your business’ SEO efforts. Since it was founded, its user numbers have steadily grown its market share. They also have their search engine called Daum Kakao Search Engine, which has been around for a few years now. What Is Daum Kakao?ĭaum Kakao is the company behind the Kakao messaging service and Daum is a Korean web portal with many great services. Businesses can get more exposure for their business by using the optimized feature of Daum Kakao Search Engine, which will be discussed in this article. Daum Kakao Search Engine is a mobile-friendly search engine that provides services to both its users as well as businesses who want to tap into this growing online market. This means that most internet users in Korea are now mobile-only, and this is why Daum Kakao Search Engine has become more popular.ĭaum Kakao Search Engine was created when Daum merged with Korean search engine company Kakao in 2014 to form a new company, Daum Kakao. With more smartphone owners every year, there are now almost 80 million people in Korea that use their cellphones as the primary device to go online. It is also useful for businesses who want to tap into this potential market. With the increasing use of smartphones, Daum Kakao Search Engine () has become one of the most popular search engines in Korea.
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